Official sources first
Merchant help centres, terms, product pages and authenticated account screens outrank third-party summaries.
Editorial standards
Evidence before enthusiasm.
How we separate real offers, verify conversion assets and turn structured evidence into an explainable score — without allowing commissions to influence the result.
The editorial contract
Three rules before anything gets a deal button
Public terms, personal links and brand variants are different evidence. We evaluate each independently.
Distinct offers stay distinct
Different product, conditions, audience, reward, geography, expiry or referral link means a separate listing.
No asset, no CTA
A public partner page is evidence, not a personal conversion asset. Missing links produce an informational page.
Explainable scoring
What the AffiliaThor score actually measures
A comparison aid, not an earnings guarantee. The implementation is capped between 0 and 100 and updates with the listing data.
Maximum score100/100
Excellent ≥85
Strong ≥70
Fair ≥55
Cautious below 55
Earning potential+25
Reward quality+20
Clarity+15
Beginner friendliness+15
Referred-user offer+10
Reliability+10
Risk penalty-15
Source hierarchy
From claim to publishable evidence
Official terms
Merchant rules, help centre and legal eligibility.
Account evidence
Authenticated campaign screen and generated personal link.
Technical check
HTTP destination, redirect chain, canonical route and CTA behavior.
Editorial review
Offer identity, wording, score, restrictions and visible dates.
Review workflow
Five gates from discovery to publication
Identify
Define the exact product and commercial journey.
Document
Capture both-side rewards, conditions, geography and dates.
Validate
Check the personal link separately from public terms.
Publish
Enable a deal CTA only with a real conversion asset.
Revisit
Track last checked dates and correct stale or reported entries.